Role Overview:
A creative leader who can turn consumer insights into distinctive ideas, strong storytelling, and content that builds the brand while driving performance.
What You'll Do:
- Own creative direction across brand campaigns, social media, performance ads, product launches, and video content
- Turn brand and consumer insights into strong concepts, scripts, and visual storytelling
- Work closely with performance teams to understand whats working and build sharper creative iterations
- Lead writers, designers, creators, and production teams from brief to final output
- Drive creative direction for shoots, including concepts, scripts, mood boards, visual references, styling, and edits
- Build repeatable content formats across Reels, UGC, founder content, product videos, and campaigns
- Shape a consistent brand tone, visual language, and overall creative identity
- Work with brand, product, ecommerce, and founders to translate business priorities into compelling communication
- Build and mentor a strong creative team
What We're Looking For:
- 4-8 years of experience across creative, advertising, content, or D2C brands
- Strong portfolio across digital campaigns, social content, video, and performance creatives
- Experience working with consumer or D2C brands
- Strong understanding of hooks, storytelling, visual communication, and consumer psychology
- Hands-on experience with shoots and production
- Comfortable working with performance teams and using creative performance data
- Experience managing writers, designers, creators, or content teams
- Strong creative judgement with the ability to simplify ideas and give clear, actionable feedback
Who You Are:
- Can turn a product feature into a consumer story
- Care about both brand building and performance
- Can look at a script, frame, or edit and quickly spot what isn't working
- Comfortable moving between strategy and hands-on execution
- Have a strong creative eye and know how to turn ideas into content people remember
- Want to build a brand that people recognize, remember, and trust
Brownie Points:
- Youve helped shape the creative identity of a growing D2C/consumer brand while building content that delivers both strong brand recall and measurable performance.
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