Creative Director - AI Storytelling & Copy Strategy

Creative Director - AI Storytelling & Copy Strategy

Location: Mumbai

About the Role:

We are looking for an exceptional Creative Director with a strong foundation in copywriting, brand storytelling, and AI-enabled content creation to build compelling communication ecosystems for a leading diversified media and digital enterprise. This is an Individual Contributor role initially, offering the opportunity to shape the future of AI-assisted storytelling, premium content, and brand communication at scale.

Key Responsibilities:

- Lead creative ideation and develop compelling copy across digital, social, branded content, films, campaigns, and thought leadership initiatives.

- Build differentiated brand narratives and communication frameworks across multiple platforms.

- Leverage Generative AI tools to accelerate ideation, copy development, scriptwriting, content adaptation, and creative workflows.

- Develop integrated storytelling solutions aligned with business, marketing, and audience objectives.

- Partner closely with Brand, Editorial, Product, Marketing, Technology, and Commercial teams to deliver high-impact campaigns.

- Ensure consistency of brand voice and messaging across all communication touchpoints.

- Drive innovation by exploring emerging AI tools, creative technologies, and storytelling formats.

Ideal Candidate:

- 15-20 years of experience in copywriting, creative strategy, or brand storytelling.

- Strong career progression from Copywriter/Copy Supervisor to Creative Director/Senior Creative Director.

- Experience with leading advertising agencies or premium creative organizations.

- Exceptional writing, conceptualization, and storytelling skills.

- Hands-on experience using Generative AI tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, Kling, Veo, or similar platforms.

- Demonstrated experience delivering integrated campaigns across TV, digital, social, films, and branded content.

- Strong portfolio of award-winning campaigns or high-impact creative work will be an advantage.