CRC Group - Assistant Vice President - Sales - HNI/Luxury Residential/Channel Sales

Assistant Vice President - Sales (HNI | Luxury Residential | Channel Sales)

We are looking for a seasoned sales leader to drive luxury residential sales ( 20 Cr+ ticket size) through channel partners, while leading and mentoring a high-performing sales team. The role requires strong expertise in HNI/UHNI client engagement, channel ecosystem development, and team leadership, with a sharp focus on revenue delivery and premium customer experience.

Key Responsibilities:

1. Sales & Revenue Leadership

- Drive sales of ultra-luxury residential projects (- 20 Cr+ ticket size) through channel partners and strategic alliances

- Own and deliver top-line revenue targets for the business vertical

- Lead complex deal closures with HNI/UHNI clients through a consultative approach

2. Channel Sales Management

- Build, expand, and manage a strong network of channel partners, IPCs, luxury brokers, and wealth advisors

- Design and implement channel engagement programs, incentive structures, and activation strategies

- Ensure high productivity and consistent deal flow from channel ecosystem

3. Team Leadership & Development

- Lead, mentor, and manage a team of sales managers / relationship managers

- Set clear KPIs, targets, and performance metrics for the team

- Drive capability building through coaching, joint client meetings, and deal support

- Foster a high-performance, ownership-driven team culture

4. HNI Client Engagement

- Develop strong relationships with HNI/UHNI clients, family offices, and investment networks

- Curate exclusive client experiences (private previews, events, bespoke presentations)

- Ensure superior customer journey and relationship management

5. Strategy & Market Intelligence

- Provide inputs on pricing, inventory strategy, and go-to-market plans

- Track market trends, competitor activity, and buyer behavior in the luxury segment

- Collaborate with marketing for targeted campaigns and brand positioning

6. Governance & Reporting

- Monitor sales funnel, conversion ratios, and channel performance

- Prepare and present MIS, forecasts, and business reviews to senior leadership

Key Requirements:

- Experience: 10-16 years in real estate sales, with strong exposure to luxury / ultra-luxury segment

- Proven track record of closing high-value deals (- 10 Cr+ transactions)

- Demonstrated experience in team handling and leadership roles

- Strong network across HNI/UHNI clients, channel partners, IPCs, and wealth managers

- Expertise in channel sales strategy and execution

- Excellent leadership, negotiation, and stakeholder management skills

Preferred Background:

- Experience with leading real estate developers or IPC firms

- MBA / PGDM in Sales, Marketing, or Real Estate preferred