CoverTiger - Manager - Growth Marketing

Description :

- Own and drive end-to-end growth strategy across paid and organic channels

- Plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)

- Manage budgets, track ROI, and ensure CAC vs LTV efficiency

- Identify growth opportunities through experimentation (A/B testing, funnels, landing pages)

- Work closely with product, sales, and content teams to improve conversion rates

- Build and optimize marketing funnels (acquisition activation retention revenue)

- Analyze campaign performance and user behavior using tools like Google Analytics, Mixpanel, etc.

- Drive retention and lifecycle marketing (email, WhatsApp, push notifications)

- Stay updated with latest trends in growth hacking and digital marketing