Country Sales Head - Electrical Equipment Industry

Country Sales Head (B2B,B2G)

Description:

Qualification & Experience

Education

B.E. / B.Tech Electrical Engineering (Preferred)

MBA / PGDM Desirable

Experience

- 15 to 25+ years in B2B and B2G sales within the power / electrical equipment industry

- Strong exposure to government, utility, PSU, and institutional sales

- Proven track record of managing pan-India sales teams

- Working knowledge of tender-based business, without hands-on tender execution

Key Responsibilities

B2B & B2G Sales Leadership (Primary Focus)

- Drive pan-India B2B & B2G sales strategy for power products

- Grow business with Utilities, SEBs, PSUs, EPCs, OEMs, and Industrial End Users

- Build and sustain senior-level relationships with government bodies, utility heads, PSU leadership, CXOs, and large corporate customers

- Lead strategic and marquee national accounts

- Expand presence in key infrastructure, industrial, and energy transition projects

Market & Channel Development

- Develop and strengthen channel partners, distributors, and system integrators

- Identify new regions, customers, and applications for growth

- Drive sales productivity, coverage, and pipeline quality

Government & Institutional Engagement (B2G)

- Engage with central/state utilities, SEBs, PSUs, and government agencies

- Track policy, regulatory, and infrastructure developments impacting the power sector

- Represent the organization in industry forums, customer meets, and government interactions

Tendering Oversight (Support Role)

- Provide strategic guidance and final approvals for large tenders

- Participate in bid/no-bid and pricing decisions

- Support negotiations for high-value B2G and EPC contracts

- Ensure commercial discipline without direct operational involvement

Team Leadership & Governance

- Build, mentor, and lead pan-India sales and key account teams

- Set targets, incentives, and performance metrics

- Own sales forecasting, reviews, and reporting to leadership