Job Description - Country Manager (India)

About NOVENCO Building & Industry

NOVENCO Building & Industry (NBI) is a global leader in high-efficiency ventilation and fan solutions for commercial, industrial, and mission-critical applications. Headquartered in Denmark, NOVENCO operates across Europe, the USA, Singapore, and India. Our solutions are widely used in data centers, industrial plants, infrastructure projects, commercial buildings, and energy-efficient HVAC systems. India is one of our fastest-growing markets, and we are now looking for a strong commercial leader to head our India operations.

Position: Country Manager - India

Location: Mumbai (preferred) or major metropolitan city

Department: Sales - APAC Region

Reports To: Sales Director - APAC

Team Size: Leading and developing the India team of 5 employees with the mandate to expand the team

Role Summary

The Country Manager will be responsible for driving sales growth in India, strengthening NOVENCO's market presence, and leading the India sales team. The role requires a commercially strong, technically capable leader with deep knowledge of HVAC, Air Handling Units (AHUs), fans, or ventilation systems.

This is a senior leadership role responsible for OEM partnerships, distributor management, key accounts, consulting engagement, and overall business development in India.

Key Responsibilities

1) Sales & Business Growth

- Drive sales of NOVENCO fans and ventilation solutions across India

- Build and execute India's sales strategy aligned with global/APAC goals

- Meet revenue targets, margins, and growth KPIs

- Expand presence in key verticals (OEMs, industrial, commercial, retrofits)

2) OEM (Air Handling Unit) Sales

- Develop long-term relationships with AHU manufacturers across India

- Conduct technical/commercial discussions with OEM partners

- Support joint business planning and secure yearly volume commitments

3) Distributor & Channel Management

- Manage and support existing distributors in industrial and retrofit markets

- Appoint new distributors where needed to strengthen coverage

- Monitor performance, ensure alignment, and resolve channel conflicts

4) Key Account & Consultant Engagement

- Build strong relationships with consultants, specifiers, and large end-users

- Ensure NOVENCO products are included in project specifications

- Representing NOVENCO in customer meetings, presentations, consultant engagements and industry events.

5) Sales Operations

- Maintain accurate pipeline, forecasting, and reporting

- Use structured sales processes (CRM, funnel management, forecasting tools)

- Prepare monthly/quarterly business updates for APAC leadership

6) Team Leadership

- Lead, coach, and develop the India sales team

- Conduct performance reviews, set KPIs, and support capability building

- Build a high-performance culture aligned with NOVENCO's values

Required Qualification & Experience

- Bachelor's degree in mechanical engineering or related field

- Minimum 10-15 years of experience in the HVAC industry, ideally with fans, AHUs or associated ventilation technology

- Experience handling OEM sales, AHU manufacturers, and industrial clients

- Proven success in distributor/channel management

- Strong commercial skills (pricing, margin management, negotiation)

- A strong track record in sales leadership, young, vibrant personality.

- Experience working with global companies or international reporting structures

- Exposure to consultants and spec-in selling

- Experience in data centres, industrial ventilation, or mission-critical environments

Skills & Competencies

- Strong understanding of fans, motors, ventilation principles

- Ability to discuss fan curves, efficiency, acoustics, and sizing

- Experience in solution-based selling

- Commitment: Results-driven, customer-focused, reliable

- Ownership: Takes accountability, drives execution, manages pipeline rigorously

- Respect: Builds trustworthy relationships with customers, partners & team

- Empowerment: Coaches team, encourages autonomy, supports growth