Country Manager - Sales - HVAC

Description:

Job Description Country Manager (India) - Immediate Joiner preferred

NOVENCO Building & Industry - NOVENCO Building & Industry (NBI) is a global leader in high-efficiency ventilation and fan solutions for commercial, industrial, and mission-critical applications. Headquartered in Denmark, NOVENCO

operates across Europe, the USA, Singapore, and India. Our solutions are widely used in data centers, industrial plants, infrastructure projects, commercial buildings, and energy-efficient HVAC systems.

India is one of our fastest-growing markets, and we are now looking for a strong commercial leader to head our India operations.

Position: Country Manager India

Location: Mumbai (preferred) or major metropolitan city

Department: Sales APAC Region

Reports To: Sales Director APAC

Team Size: Leading and developing the India team of 5 employees with the mandate to expand the team.

Role Summary:

The Country Manager will be responsible for driving sales growth in India, strengthening NOVENCOs market presence, and leading the India sales team.

The role requires a commercially strong, technically capable leader with deep knowledge of HVAC, Air Handling Units (AHUs), fans, or

ventilation systems.

This is a senior leadership role responsible for OEM partnerships, distributor management, key accounts, consulting engagement, and overall business development in India.

Key Responsibilities:

1) Sales & Business Growth

- Drive sales of NOVENCO fans and ventilation solutions across India

- Build and execute Indias sales strategy aligned with global/APAC goals

- Meet revenue targets, margins, and growth KPIs

- Expand presence in key verticals (OEMs, industrial, commercial, retrofits)

2) OEM (Air Handling Unit) Sales

- Develop long-term relationships with AHU manufacturers across India

- Conduct technical/commercial discussions with OEM partners

- Support joint business planning and secure yearly volume commitments

3) Distributor & Channel Management

- Manage and support existing distributors in industrial and retrofit markets

- Appoint new distributors where needed to strengthen coverage

- Monitor performance, ensure alignment, and resolve channel conflicts

4) Key Account & Consultant Engagement

- Build strong relationships with consultants, specifiers, and large end-users

- Ensure NOVENCO products are included in project specifications

- Representing NOVENCO in customer meetings, presentations, consultant engagements and industry events.

5) Sales Operations

- Maintain accurate pipeline, forecasting, and reporting

- Use structured sales processes (CRM, funnel management, forecasting tools)

- Prepare monthly/quarterly business updates for APAC leadership

6) Team Leadership

- Lead, coach, and develop the India sales team

- Conduct performance reviews, set KPIs, and support capability building

- Build a high-performance culture aligned with NOVENCOs values

Required Qualification & Experience:

- Bachelors degree in mechanical engineering or related field

- Minimum 10-15 years of experience in the HVAC industry, ideally with fans, AHUs or associated ventilation technology

- Experience handling OEM sales, AHU manufacturers, and industrial clients

- Proven success in distributor/channel management

- Strong commercial skills (pricing, margin management, negotiation)

- A strong track record in sales leadership, young, vibrant personality.

- Experience working with global companies or international reporting structures

- Exposure to consultants and spec-in selling

- Experience in data centres, industrial ventilation, or mission-critical environments

Skills & Competencies:

- Strong understanding of fans, motors, ventilation principles

- Ability to discuss fan curves, efficiency, acoustics, and sizing

- Experience in solution-based selling

- Commitment: Results-driven, customer-focused, reliable

- Ownership: Takes accountability, drives execution, manages pipeline rigorously

- Respect: Builds trustworthy relationships with customers, partners & team

- Empowerment: Coaches team, encourages autonomy, supports growth