Country Manager - Food Processing

Role Overview:

The Country Manager - Saudi Arabia will be responsible for developing and managing the business in Saudi Arabia, driving sales growth, expanding the customer base, and establishing a strong market presence for potato-based food products.

Key Responsibilities:

- Develop and execute the Saudi Arabia market strategy for potato-based frozen food products.

- Drive sales and revenue growth for products such as French fries, hash browns, potato nuggets, and specialty potato products.

- Develop relationships with distributors, importers, foodservice companies, QSRs, hotels, restaurants, and key retail customers.

- Identify new business opportunities and expand the customer network across Saudi Arabia.

- Manage and strengthen the distributor and channel network.

- Understand market trends, customer preferences, competitor activities, and pricing.

- Develop business opportunities across HORECA, QSR, foodservice, retail, and institutional segments.

- Lead negotiations with key customers and business partners.

- Coordinate with internal teams for order execution, supply planning, and customer service.

- Achieve agreed sales, revenue, and profitability targets.

- Represent the organization at food exhibitions, trade shows, and industry events in Saudi Arabia.

- Provide regular market intelligence, sales forecasts, and business updates to management.

Candidate Profile:

- 10+ years of experience in International Business, Sales, and Business Development, preferably in frozen food, processed food, potato products, or FMCG.

- Strong knowledge of the Saudi Arabian food market with an established network among distributors, QSRs, HORECA, retail, and foodservice customers.

- Experience in handling Saudi Arabia - GCC markets will be preferred.

- Strong commercial, negotiation, distributor management, and relationship-building skills.

- Proven track record of developing new markets and growing business.

- Willingness to travel extensively across Saudi Arabia.