Country Lead - Personal Care/D2C Business

Country Lead - Personal Care Category - D2C

Description:

We are looking for a dynamic Country Lead, India to lead the end-to-end entry into India. The role will work closely with the founders and senior leadership across the full spectrum of country operations from incorporation to pricing, go-to-market, sales, production, operations, and marketing.

This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.

Responsibilities:

- Build the India business unit from zero to one, hiring and managing digital channels, marketing activities and operations teams

- Partner with quick-commerce platforms and marketplaces to agree on listing terms, maintain stock levels and plan marketing co-activations

- Grow revenue and distribution on quick-commerce platform via optimization of promotions, discounts and visibility

- Direct brand efforts across digital, influencer, performance marketing and PR

- Ensure fill rate on sales channels via the appointment and management of logistics partners

Ideal candidate:

- 7-10 years of experience in managing digital channels and/or brand management within D2C or FMCG brands (Quick Commerce experience preferred)

- Proven experience growing brands digitally in a high-growth environment through on-platform growth tools, performance marketing and influencer

- Entrepreneurial, growth-hacking mindset, supported by a strong bias to action and data-driven decision-making

- Comfortable with P&L management and external stakeholder management