Country Head - D2C Segment - Personal Care Business

Country Lead, India

Location: Bangalore

Experience: 7-10 years

Reporting to: CEO

Who are we?

We are a challenger consumer brand that creates game-changing period care products. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Our products are sold across Southeast Asia - both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.

The Role

We are looking for a dynamic Country Lead, India to lead the end-to-end entry of our brand into India. The role will work closely with the founders and senior leadership across the full spectrum of country operations - from incorporation to pricing, go-to-market, sales, production, operations, and marketing.

This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.

Responsibilities

- Build the India business unit from zero to one, hiring and managing digital channels, marketing activities and operations teams

- Partner with quick-commerce platforms and marketplaces to agree on listing terms, maintain stock levels and plan marketing co-activations

- Grow revenue and distribution on quick-commerce platforms via optimisation of promotions, discounts and visibility

- Direct brand efforts across digital, influencer, performance marketing and PR

- Ensure fill rate on sales channels via the appointment and management of logistics partners

Ideal Candidate

- 7-10 years of experience in managing digital channels and/or brand management within D2C or FMCG brands (Quick Commerce experience preferred)

- Proven experience growing brands digitally in a high-growth environment through on-platform growth tools, performance marketing and influencer marketing

- Entrepreneurial, growth-hacking mindset, supported by a strong bias to action and data-driven decision-making

- Comfortable with P&L management and external stakeholder management