Head of E-commerce & Digital Growth

Company: Cotton Culture | Location: Navi Mumbai

About Cotton Culture:

Cotton Culture is a growing Indian women's ethnic and comfort wear brand with 65 retail stores and a strong presence across leading online marketplaces. We are looking for an experienced E-commerce & Digital Growth Leader to take complete ownership of our online business and drive profitable growth.

Key Responsibilities:

1. D2C & Website Management:

- Own Shopify website performance and online revenue.

- Improve website speed, user experience and conversion rates.

- Manage product catalogues, merchandising and checkout experience.

2. SEO & Organic Growth:

- Lead Technical SEO, On-page and Off-page SEO.

- Improve Google Search rankings and organic traffic.

- Manage Google Business Profiles and online reputation across 65 stores.

3. Performance Marketing:

- Manage Google Ads and Meta Ads.

- Improve ROAS, CAC and marketing profitability.

- Plan campaigns, retargeting and customer acquisition.

4. Marketplace Management:

- Lead Amazon, Myntra, Flipkart and Tata marketplace business.

- Improve sales, catalogue quality, account health and profitability.

5. CRM & Customer Retention:

- Manage WhatsApp, Email and CRM campaigns.

- Improve repeat purchases, customer retention and AOV.

6. Analytics & Business Performance:

- Own GA4, Google Search Console, Shopify Analytics and Microsoft Clarity.

- Prepare weekly and monthly business dashboards.

- Track Revenue, Conversion, AOV, CAC, ROAS and Contribution Margin.

7. Leadership & Ownership:

- Lead the complete online business team.

- Manage external agencies and technology partners.

- Own online business budgets, P&L and growth targets.

- Report directly to the CEO.

Candidate Requirements:

- 7 - 12 years of relevant experience.

- Experience in Fashion, Apparel, Lifestyle or D2C brands preferred.

- Strong practical understanding of Shopify, SEO and Performance Marketing.

- Experience managing marketplaces and cross-functional teams.

- Proven track record of scaling online revenue profitably.

- Strong analytical, leadership and execution skills.

What We Offer:

- Senior leadership opportunity.

- Direct reporting to the Founder / CEO.

- Opportunity to build and scale a growing Indian fashion brand.

- Competitive compensation based on experience and proven results.

This role requires complete ownership of Cotton Culture's E-commerce & Digital Growth business.