Profile: Account Lead - Performance Marketing (Meta + Google) | Gurugram, Haryana

At KSHM, we are redefining how modern India moves - through performance-led activewear that blends comfort, function, and design.

In 4 years, we have served more than 5L+ customers, built a strong digital community of 65.7K+ on Instagram, and scaled a profitable D2C business in a highly competitive category.

We are now looking for a Brand Lead - Performance Marketing to own paid growth end-to-end and help scale our next phase.

This is not just a media buying role.

This is a creative-led performance role where storytelling, experimentation, and data come together.

Website: www.shopkshm.com

What you will own:

1. Growth Ownership (End-to-End):

- Own paid growth across Meta Ads (primary) and Google Ads (secondary)

- Plan growth roadmaps, weekly execution, and experimentation cycles

- Drive outcomes across CAC, ROAS, conversion rates, and revenue efficiency

- Build repeatable growth systems, not one-off campaigns

- Work closely with founders to turn insights into scale

2. Creative-Led Performance (Core Focus):

- Own creative direction for performance: angles, hooks, messaging, proof, iterations

- Identify winning creatives, scale them, and ship consistent iterations

- Partner closely with the creative team - but actively shape direction, not just brief and wait

- Build a structured creative testing and learning loop

3. Experimentation & Conversion:

- Design and run A/B tests across creatives, landing pages, funnels, and checkout

- Continuously improve website and checkout conversion rates

- Analyze funnel drop-offs and user behavior to unlock growth levers

4. Analytics, Reporting & Insights:

- Own growth analytics and reporting (daily, weekly, monthly)

- Analyze cohorts, attribution paths, and customer LTV

- Translate data into clear, actionable recommendations for performance, creative, and product teams

- Maintain clarity through documentation, dashboards, and experiment logs

5. Cross-Functional Growth:

- Work with product and ops teams to improve post-purchase experience and retention

- Partner with CRM teams to improve repeat rates and LTV

- Track competitors, trends, and emerging acquisition opportunities

Must-Have:

- 3-5 years experience in performance marketing (D2C brand or strong agency experience)

- Hands-on experience with Meta Ads and Google Search Ads

- Strong creative thinking with experience shaping ad messaging and iterations

- High ownership mindset, you treat growth like a business

- Strong analytical comfort and structured thinking

- Graduate from a reputed Tier-1 institute or leading B-school

Cultural Fit:

You will thrive at KSHM if you are creative-first, owner-minded, high-velocity, truth-driven, and collaborative.

Compensation:

Competitive fixed + performance-linked upside.