Coreasana - Manager - Performance Marketing

About KSHM:

At KSHM, were redefining how modern India moves through performance-led activewear that blends comfort, function, and design. In 4 years, weve served more than 5L+ customers, built a strong digital community of 101K+ on Instagram, and scaled a profitable D2C business in a highly competitive category. Were now looking for a Brand Lead- Performance Marketing to own paid growth end-to-end and help scale our next phase.

What youll own:

1. Growth Ownership (End-to-End):

- Own paid growth across Meta Ads (primary) and Google Ads (secondary).

- Plan growth roadmaps, weekly execution, and experimentation cycles.

- Drive outcomes across CAC, ROAS, conversion rates, and revenue efficiency.

- Build repeatable growth systems, not one-off campaigns.

- Work closely with founders to turn insights into scale.

2. Creative-Led Performance (Core Focus):

- Own creative direction for performance: angles, hooks, messaging, proof, iterations.

- Identify winning creatives, scale them, and ship consistent iterations.

- Partner closely with the creative team but actively shape direction, not just brief and wait.

- Build a structured creative testing and learning loop.

3. Experimentation & Conversion:

- Design and run A/B tests across creatives, landing pages, funnels, and checkout.

- Continuously improve website and checkout conversion rates.

- Analyze funnel drop-offs and user behavior to unlock growth levers.

4. Analytics, Reporting & Insights:

- Own growth analytics and reporting (daily, weekly, monthly).

- Analyze cohorts, attribution paths, and customer LTV.

- Translate data into clear, actionable recommendations for performance, creative, and product teams.

5. Cross-Functional Growth:

- Work with product and ops teams to improve post-purchase experience and retention.

- Partner with CRM teams to improve repeat rates and LTV.

Must-Have:

- 3-5 years experience in performance marketing (D2C brand or strong agency experience).

- Hands-on experience with: 1. Meta Ads (mandatory), 2. Google Search Ads (mandatory).

- Strong creative thinking with experience shaping ad messaging and iterations.

- High ownership mindset, you treat growth like a business.

- Graduate from a reputed Tier-1 institute or leading B-school.

Cultural Fit:

- Creative-first, Owner-minded, High-velocity, Truth-driven, and Collaborative.

Compensation:

- Competitive fixed + performance-linked upside.