Coreasana - Account Lead - Performance Marketing

Description:

At KSHM, were redefining how modern India moves through performance-led activewear that blends comfort, function, and design.

In 4 years, weve served more than 5L+ customers, built a strong digital community of 65.7K+ on Instagram, and scaled a profitable D2C business in a highly competitive category. Were now looking for a Brand Lead- Performance Marketing to own paid growth end-to-end and help scale our next phase.

This is not just a media buying role.

This is a creative-led performance role where storytelling, experimentation, and data come together.

Website: www.shopkshm.com

What youll own

1. Growth Ownership (End-to-End)

- Own paid growth across Meta Ads (primary) and Google Ads (secondary)

- Plan growth roadmaps, weekly execution, and experimentation cycles

- Drive outcomes across CAC, ROAS, conversion rates, and revenue efficiency

- Build repeatable growth systems, not one-off campaigns

- Work closely with founders to turn insights into scale

You wont be juggling shallow tasks. Youll own growth with depth and accountability.

2. Creative-Led Performance (Core Focus)

- Own creative direction for performance: angles, hooks, messaging, proof, iterations

- Identify winning creatives, scale them, and ship consistent iterations

- Partner closely with the creative team but actively shape direction, not just brief and wait

- Build a structured creative testing and learning loop

At KSHM, performance marketing is storytelling backed by data.

3. Experimentation & Conversion

- Design and run A/B tests across creatives, landing pages, funnels, and checkout

- Continuously improve website and checkout conversion rates

- Analyze funnel drop-offs and user behavior to unlock growth levers

4. Analytics, Reporting & Insights

- Own growth analytics and reporting (daily, weekly, monthly)

- Analyze cohorts, attribution paths, and customer LTV

- Translate data into clear, actionable recommendations for performance, creative, and product teams

- Maintain clarity through documentation, dashboards, and experiment logs

5. Cross-Functional Growth

- Work with product and ops teams to improve post-purchase experience and retention

- Partner with CRM teams to improve repeat rates and LTV

- Track competitors, trends, and emerging acquisition opportunities