Copy Writer - Education/Wellness

Key Responsibilities:

Core Messaging: Develop and maintain the central narrative and key messages for the program across all touchpoints.

School Communication: Write brochure copy, parent handouts, letters to principals, and other institutional outreach material.

Performance Copywriting:Craft Meta and Google ad copy - hooks, headlines, and CTAs that convert - with variations for A/B testing.

Web & Landing Pages: Write website product pages, landing page copy, and FAQs optimized for clarity and sign-ups.

Drip Campaigns: Create email and WhatsApp sequences for demo reminders, nurture, and post-course engagement.

Bonus: Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.

Parent Community Content: Write meaningful WhatsApp and newsletter content - parenting insights, tips, and conversation starters.

Social Media & Instagram:Conceptualize and write captions, reels scripts, and carousel copy for organic and paid campaigns that attract, engage, and build urgency.

Creative Collaboration: Provide finalized, character-count-ready copy to designers and media teams with clear direction on visuals, tone, and layout.

Brand & Compliance: Ensure all communication is emotionally resonant yet compliant and fact-based.

Who You Are:

- 5-7 years of experience in content or copywriting, preferably in education, parenting, or wellness.

- Strong command over written English and Hindi - can shift easily between persuasive ad copy and nurturing parent tone.

- Deep understanding of social media storytelling, especially Instagram.

- Familiar with funnels and campaign metrics (CTR, CVR, open rates).

- Collaborative, detail-oriented, and self-driven with tight deadlines.

- Bonus: Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.