CoolBoots Media - Data Analyst

Job Title: Data Analyst - DOOH and CTV Advertising

Location: Gurgaon

Key Responsibilities:

- Reporting and Dashboards: Develop and maintain dynamic dashboards and comprehensive reports to support internal teams and clients with real-time insights.

- Performance Monitoring: Track and evaluate key performance indicators (KPIs) to measure campaign effectiveness and inform strategic decisions.

- Cross-Functional Collaboration:

- Work with marketing, sales, and creative teams to ensure data-driven decisions are at the core of campaign strategies.

- Integrate data from diverse sources to maintain accuracy and consistency across analyses.

- Industry Research and Competitive Analysis: Conduct in-depth research on market trends, audience demographics, and competitors to guide campaign planning and optimizations.

- Client Insights: Provide clear and actionable insights to clients, explaining complex data points and demonstrating the impact on ROI.

- Process Improvement: Identify opportunities for automation and efficiency in data collection, integration, and reporting workflows.

Qualifications:

- Minimum 4 years of experience in data analysis, preferably in media, digital advertising, DOOH, or CTV domains.

- Strong analytical skills, with the ability to interpret data and make data-driven decisions.

- Experience with A/B testing and campaign optimization is a plus.

- Ability to present data-driven insights clearly to technical and non-technical stakeholders alike.

- Familiarity with programmatic advertising platforms (e.g., DV360, Amazon, The Trade Desk).