About the Role:

We are looking for a Content Writer / AI Content Marketing Specialist with strong experience creating content designed to perform across Generative Engines and Answer Engines.

The ideal candidate should combine excellent writing and editing skills with a practical understanding of GEO/AEO, AI-assisted content creation, search visibility, and audience-focused content strategy.

Roles & Responsibilities:

- Create high-quality, engaging, and GEO/AEO-friendly content for digital platforms.

- Write, edit, and proofread blogs, articles, website content, landing pages, and marketing copy.

- Leverage AI tools such as ChatGPT, Gemini, Claude, or similar platforms to improve content creation, quality, and productivity.

- Conduct keyword research and implement GEO/AEO best practices to improve content visibility and performance.

- Understand how content is discovered, retrieved, and surfaced by Generative Engines and Answer Engines.

- Collaborate with marketing and business teams to develop content strategies aligned with business objectives.

- Research industry trends, audience needs, and relevant topics to create informative and engaging content.

- Human-edit and refine AI-generated content to ensure accuracy, originality, readability, relevance, and natural tone.

- Maintain consistency in tone, style, brand messaging, and editorial quality across digital content.

- Track content performance and identify opportunities to improve visibility across search and AI-driven platforms.

Ideal Candidate:

- 5+ years of experience in content writing, preferably with demonstrated experience creating content optimized for Generative Engines or Answer Engines.

- Practical experience using AI tools such as ChatGPT, Claude, Gemini, or similar AI writing platforms.

- Candidates who have actively leveraged AI to enhance content quality and productivity while maintaining human editorial judgment will be highly preferred.

- Minimum 1 year of experience in at least one of the following domains: FinTech, Automobile, Healthcare, Electronics.

Technical & Content Skills:

- Strong understanding of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).

- Understanding of how Generative Engines and Answer Engines discover, retrieve, evaluate, and present content.

- Strong writing, editing, proofreading, and research skills.

- Knowledge of keyword research and content optimization.

- Ability to structure content for both human readers and AI-driven search experiences.

- Strong understanding of content quality, relevance, authority, and discoverability.

Education:

- Degree in Mass Communication, Journalism, Media Studies, or a related discipline from a Tier-1 institution.

- Preferred institutions include IIMC Delhi, FTII, SIMC Pune, Lady Shri Ram College Delhi, and other reputed Tier-1 institutions.

Additional Requirement:

Age: Below 30 years