Content Writer - EdTech

Are you a word wizard who can simplify the complex, captivate through storytelling, and write copy that converts? Unstop is looking for a Content Writer to join our fast-paced team to create compelling, SEO-friendly, and engaging content that speaks to our diverse audience of students, professionals, and partners.

Key Responsibilities:

- Write and edit blog posts, website content, newsletters, and social media copies

- Conduct research on industry-related topics and stay updated on trends

- Collaborate with internal teams to write content aligned with campaigns, product launches, and

events

- Optimize content using SEO best practices to improve visibility and traffic

- Edit and proofread content for clarity, grammar, and tone of voice

- Repurpose long-form content into short-form assets (reels scripts, captions, microblogs, etc.)

- Assist with content planning, ideation, and content calendar management

What We're Looking For:

- 3-4 years of experience in content writing, copywriting, or digital marketing.

- A strong portfolio of written work across different formats

- Solid grasp of grammar, storytelling, and brand tone

- Familiarity with SEO tools like Ahrefs, SEMrush, or Google Keyword Planner

- Experience with CMS platforms like WordPress is a plus

- Ability to work independently and meet deadlines in a fast-paced environment

Nice to have:

- Prior experience working with a startup, ed-tech, or youth-centric brand

- Knowledge of leveraging AI tools to refine content (not write it)

- AI-SEO know-how will be a bonus

- Understanding of content performance metrics (CTR, bounce rate, engagement)

- A flair for writing catchy headlines and engaging hooks