Content Writer & Social Media Specialist - B2B SaaS

Description:

Education & Experience:

- Bachelor's degree in Marketing, Communications, English, Journalism, or related field.

Location: Bangalore (Hybrid)

Role Overview:

We are seeking a creative and detail-oriented Content Writer & Social Media Specialist to manage and enhance our online presence in the competitive observability market. This dual role requires crafting engaging content that simplifies complex B2B technology topics while strategically managing our social media presence to build audience engagement, thought leadership, and brand awareness.

Key Responsibilities:

- Write and edit compelling blog posts, whitepapers, case studies, email campaigns, and landing pages, and long-form technical content aligned with the Company's messaging and positioning in the observability market.

- Simplify complex technical concepts around telemetry pipelines, observability platforms, data management, and system monitoring into digestible, audience-appropriate content for different buyer personas.

- Collaborate with technical teams, including our CPTO and product managers, to gather insights, ensure content accuracy, and develop thought leadership pieces.

- Create content across various formats, including website content, blogs, social media posts, technical documentation, sales enablement materials, and executive thought leadership articles.

Social Media Management:

- Plan, create, and schedule content for the company's social media channels (LinkedIn, Twitter/X, etc.) with a focus on B2B tech engagement and building community within the DevOps and observability space.

- Develop and implement social media strategies and content calendars to ensure consistent, timely, and on-brand communication that supports product launches, events, and key marketing initiatives.

- Monitor social media channels, respond to comments and messages in a timely and professional manner, and foster a positive online community around our brand.

- Stay current with social media trends, platform changes, and best practices in B2B technology marketing, identifying opportunities to leverage new formats, features, and channels.

SEO/AEO, Analytics & Performance Optimization:

- Optimize content for traditional search engines (SEO) and AI-powered search platforms (AEO/LLM optimization) to increase organic traffic, visibility, and discoverability.

- Use analytical tools, including Google Analytics, HubSpot, and social media platform insights to track content and social media performance metrics.

- Analyze performance data to refine strategies, optimize future content, identify high-performing topics and formats, and provide regular reporting on KPIs.

Collaboration & Cross-Functional Support:

- Work closely with the broader marketing and design teams to ensure content alignment with overall brand messaging, visual identity, and marketing campaigns.

- Support demand generation campaigns with targeted content, promotional ideas, and multi-channel distribution strategies.

- Partner with product marketing to create sales enablement materials, competitive positioning content, and customer success stories.

Required Skills:

- Exceptional English written and verbal communication skills with excellent editing and proofreading abilities.

- Proven ability to create content tailored to different buyer personas, sales funnel stages, and technical sophistication levels.

- Strong familiarity with B2B marketing strategies, technology industry terminology, and the ability to quickly learn new technical concepts.

- Hands-on experience with social media management platforms and tools (e.g., Hootsuite, Buffer, LinkedIn Campaign Manager).

- Solid understanding of SEO principles and emerging AI Engine Optimization (AEO) best practices, with experience using tools like SEMrush, Ahrefs, or similar platforms.

- Familiarity with AI tools, including Claude, ChatGPT, Gemini, Perplexity, and their applications in content optimization.

- Strong time management, organizational, and analytical skills with the ability to manage multiple projects and deadlines effectively.

- Ability to work independently and collaboratively in a fast-paced, remote environment.

Nice to Have:

- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing.

- Knowledge of observability, APM, digital performance monitoring, telemetry pipelines, or SaaS solutions.

- Basic understanding of WordPress or similar CMS platforms.

- Experience with marketing automation platforms like HubSpot, Marketo, or similar tools.