Content Strategist Role - Beauty/Wellness Business

Key Responsibilities:

- Own the content and creative strategy across D2C website, marketplaces (Amazon, Flipkart, Nykaa, etc.), and digital campaigns

- Lead, and manage a team of 6 content & creative professionals

- Conceptualize and drive high-impact brand and performance campaigns

- Ensure all creatives (copies, visuals, videos) are on-brand, consumer-first, and conversion-focused

- Review, approve, and optimize all content that goes live across D2C & marketplace platforms

- Work closely with performance marketing, brand, growth, and design teams

- Conduct campaign analysis, content audits, and performance reviews to improve ROI

- Translate consumer insights and data into actionable creative strategies

- Stay updated with content trends, formats, platform best practices, and competitor activity

Key Skills & Competencies:

- Strong content strategy & storytelling capability

- Sharp creative judgment with a balance of aesthetics and performance

- Hands-on experience with D2C brands and marketplaces

- Ability to analyze campaign performance and optimize creatives accordingly

- Strong leadership, collaboration, and stakeholder management skills

- Comfortable working in a fast-paced, high-growth environment