About Akidha
People often overpay for medicines they don't fully understand.
They know the brand name-but not the molecule behind it. So when a cheaper alternative is suggested, trust becomes the biggest barrier.
Akidha is building India's first education-led pharmacy.
The focus is on helping people understand medicine molecules first-then choose confidently.
Every order is doctor-verified, sourced from WHO-GMP certified manufacturers, and priced with complete transparency.
When someone asks, "Why didn't anyone tell me this before?"
Akidha aims to be the answer.
Role Overview:
We are looking for a Content Strategist to lead content planning, creation, storytelling, and multi-channel execution aligned with Akidha's brand voice. This is a hands-on role requiring a strong understanding of the healthcare/pharma ecosystem, digital content formats, SEO, and performance-driven content marketing.
Key Responsibilities:
- Develop and execute Akidha's content strategy across digital platforms
- Plan and create content for blogs, social media, website, campaigns, and education-led initiatives
- Ensure consistency in brand voice, tone, and messaging
- Drive SEO-focused content planning and optimization
- Track and analyze content performance using relevant metrics and tools
- Collaborate with marketing, design, and growth teams for integrated campaigns
- Stay updated on healthcare, pharma, and digital content trends
Requirements
- Proven experience as a Content Strategist or in a similar role for 5-7yrs
- Similar industry - HealthTech/Pharma is a plus
- Strong understanding of healthcare/pharma content regulations and best practices
- Hands-on experience with SEO, content analytics, and performance marketing
- Excellent writing, editing, and storytelling skills
- Ability to balance creativity with data-driven decision-making
Location - Work from Office - Mumbai, Maharashtra
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