About the Role:

We are hiring a Content Strategist to own our content engine end-to-end: what gets made, why it gets made, and whether it worked. You will sit at the intersection of brand, performance, and product experience, turning real customer voice (reviews, pain points, buying hesitations) into content that builds the brand and drives measurable results.

This is a strategic hub role, not a solo creator role. You will brief, coordinate, and hold accountable a network of artists, designers, videographers, editors, and writers.

Key Responsibilities:

- Own the content strategy and calendar across platforms, aligned with brand voice and business priorities.

- Build a full-funnel content plan: awareness, consideration, and conversion content mapped to platform and audience.

- Write clear creative briefs and manage timelines across designers, videographers, editors, and writers.

- Track which messages, formats, and hooks drive results (purchases, CTR, engagement, reach), and turn the data into next-cycle recommendations: what to double down on, retire, and test.

- Work with the performance marketing team to feed winning content angles into Meta ads and beyond.

- Mine customer reviews (website, Amazon, other marketplaces) for real language, objections, and use-cases.

- Create how-tos, demos, FAQs, and myth-busting content that addresses recurring pain points and reduces purchase hesitation.

- Deliver performance ad creatives, YouTube videos, brand campaigns, organic social, and marketplace listing content.

- Track competitor content and category trends (sneaker/shoe care, quick commerce) and bring fresh formats into the calendar.

What We're Looking For:

- 3 - 5 years in content strategy, content marketing, or brand content (D2C, e-commerce, or consumer brand experience preferred).

- Proven ability to run a multi-platform content calendar, not just one-off pieces.

- Strong briefing and creative direction skills.

- Data-driven mindset: comfortable with engagement, CTR, and conversion metrics, and using them to shape what gets made next.

- Experience turning customer reviews and feedback into content ideas.

- Strong written and verbal communication, with an eye for brand voice.

- Working knowledge of Meta Ads, YouTube, and marketplace content (Amazon, quick commerce) is a plus.

- Comfortable in a fast-moving, founder-led D2C environment, managing multiple stakeholders.

- Interest in sneakers or lifestyle culture is a bonus; curiosity about consumer behaviour is essential.

What Success Looks Like:

- A content calendar that runs on time every cycle, tied to business priorities.

- Measurable lift in engagement, reach, and conversion.

- A creative team delivering on-brief work because the briefs are clear.

- Fewer repeat questions and objections in reviews and support, thanks to customer-insight-led content.