Content Strategist - Cannabis Industry

Description:

About the Role

We are seeking an experienced Content Strategist with a strong background in the cannabis industry to lead content planning, creation, and brand storytelling across digital channels.

The ideal candidate will have hands-on experience in regulated industries, a deep understanding of cannabis market trends, and the ability to produce high-impact content that drives engagement and business growth.

Key Responsibilities:

- Develop and execute end-to-end content strategies aligned with brand goals and cannabis industry regulations.

- Conduct industry research to create relevant, accurate, and compliant content.

- Plan, create, and optimize content for blogs, websites, social media, product pages, email campaigns, and multimedia platforms.

- Collaborate with marketing, product, and compliance teams to ensure content accuracy and brand consistency.

- Monitor content performance and leverage analytics to improve reach, engagement, and conversion.

- Lead content calendars, campaign messaging, and brand storytelling initiatives.

- Ensure all content follows cannabis compliance guidelines and regional regulations.

- Manage external content partners, freelancers, and creative agencies as needed.

Key Result Areas (KRAs):

- Successful execution of monthly and quarterly content plans.

- Increased organic traffic, engagement, and brand visibility through content performance.

- Compliance accuracy with cannabis industry standards.

- Timely delivery of content assets and campaigns.

- Improved SEO rankings and content-driven lead generation.

- Consistent brand voice and messaging across all channels.

Required Skillsets:

- Strong expertise in content strategy, digital marketing, and editorial planning.

- In-depth knowledge of cannabis industry trends, terminology, compliance rules, and consumer behavior.

- Excellent writing, editing, and storytelling skills.

- Proficiency in SEO best practices, keyword research, and content optimization.

- Ability to analyze content performance metrics and translate insights into action.

- Experience managing content calendars and cross-functional communication.

- Familiarity with CMS platforms, marketing automation tools, and analytics dashboards