Description:
About the Role
We are seeking an experienced Content Strategist with a strong background in the cannabis industry to lead content planning, creation, and brand storytelling across digital channels.
The ideal candidate will have hands-on experience in regulated industries, a deep understanding of cannabis market trends, and the ability to produce high-impact content that drives engagement and business growth.
Key Responsibilities:
- Develop and execute end-to-end content strategies aligned with brand goals and cannabis industry regulations.
- Conduct industry research to create relevant, accurate, and compliant content.
- Plan, create, and optimize content for blogs, websites, social media, product pages, email campaigns, and multimedia platforms.
- Collaborate with marketing, product, and compliance teams to ensure content accuracy and brand consistency.
- Monitor content performance and leverage analytics to improve reach, engagement, and conversion.
- Lead content calendars, campaign messaging, and brand storytelling initiatives.
- Ensure all content follows cannabis compliance guidelines and regional regulations.
- Manage external content partners, freelancers, and creative agencies as needed.
Key Result Areas (KRAs):
- Successful execution of monthly and quarterly content plans.
- Increased organic traffic, engagement, and brand visibility through content performance.
- Compliance accuracy with cannabis industry standards.
- Timely delivery of content assets and campaigns.
- Improved SEO rankings and content-driven lead generation.
- Consistent brand voice and messaging across all channels.
Required Skillsets:
- Strong expertise in content strategy, digital marketing, and editorial planning.
- In-depth knowledge of cannabis industry trends, terminology, compliance rules, and consumer behavior.
- Excellent writing, editing, and storytelling skills.
- Proficiency in SEO best practices, keyword research, and content optimization.
- Ability to analyze content performance metrics and translate insights into action.
- Experience managing content calendars and cross-functional communication.
- Familiarity with CMS platforms, marketing automation tools, and analytics dashboards
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