Content Strategist & Integrated Marketing Role

Key Responsibilities:

Content Strategy & Development:

- Develop and execute a comprehensive content strategy aligned with the brands marketing and business objectives.

- Create and oversee editorial calendars, content pillars, and messaging frameworks across digital, print, and social channels.

- Lead the creation of high-impact content blogs, thought leadership articles, videos, case studies, whitepapers, infographics, and email campaigns.

- Ensure all content is consistent in tone, style, and messaging while adhering to brand guidelines.

- Collaborate with cross-functional teams (design, product, sales, PR) to produce relevant and engaging assets for integrated campaigns.

- Optimize content for SEO, audience engagement, and lead conversion.

Analytics & Performance Optimization:

- Monitor and evaluate campaign and content performance using tools like Google Analytics, SEMrush, HubSpot, or Sprout Social.

- Develop actionable insights from engagement data, traffic trends, and conversion metrics.

- Present performance reports and strategic recommendations to stakeholders.

- Implement A/B testing, audience segmentation, and personalization strategies to improve engagement and ROI eadership & Collaboration

- Lead and mentor a team of content creators, designers, and marketing associates.

- Collaborate with product, sales, and digital teams to align marketing content with customer journey and business needs.

- Manage budgets, timelines, and vendor relationships for marketing projects