Content Strategist

In-Office | Whitefield, Bengaluru

Were looking for a Content Strategist who can turn insights into ideas, and ideas into content that makes people stop scrolling.

Youll work across Meta ads, social media, and other brand touchpoints, shaping how Lumov communicates with its audience. This role sits at the intersection of creative strategy, performance marketing, scriptwriting, copywriting, and brand thinking.

If you can write a great hook, build a compelling narrative, understand why a piece of content works (or doesn't), and turn an idea into a shoot-ready piece of content quickly and efficiently, we'd love to hear from you.

What you'll do:

- Develop creative strategies and concepts across Meta ads, social media, and digital channels.

- Write scripts for UGC, founder-led, product-led, testimonial, educational, and performance ads.

- Develop strong hooks, narratives, and creative angles, and rapidly test different messaging and formats.

- Take ideas from concept to script to shoot to execution, working with internal teams and creators.

- Build distinctive, repeatable social formats and IPs that become recognisable to the Lumov audience.

- Work with the growth team to use creative performance data and audience insights to improve and iterate.

- Own and evolve Lumov's brand voice across consumer touch points.

- Collaborate with designers, editors, creators, influencers, and external creative partners to execute content.

- Stay on top of social trends, creator formats, and advertising best practices, identifying what is relevant for Lumov.

- Contribute to broader brand campaigns and communication across online and offline channels.

What we're looking for:

- 2 - 4 years of experience in content strategy, creative strategy, copywriting, advertising, or a similar role.

- Experience working with D2C brands, preferably in healthcare, sports, wellness, fitness, or lifestyle.

- A portfolio that demonstrates strong creative thinking, writing, and content execution across both performance and organic social.

- Strong copywriting skills with the ability to adapt your writing across different platforms and audiences.

- Experience working with creators and influencers, particularly on UGC content.

- Must be able to shoot and create content yourself, whether that's UGC, talking-head videos, or social-first content.

- Ability to work in a fast-paced environment and take ideas from concept to execution quickly.

- Excellent communication and collaboration skills.

Bonus points if you:

- Have worked at or with a creative agency.

- Have experience developing social IPs or recurring content formats.

- Can edit your own content.