Content Strategist

Description:

About the job

Job Description:

Role Summary

We are looking for a creative, data-driven and execution-oriented Content Strategist & Creator who can own content end-to-end from ideation and strategy to production and publishing. This role requires someone who understands the creator economy, can craft high-quality content across formats, and can drive a consistent narrative across all brand and product touchpoints.

Key Responsibilities

Content Strategy (50%)

- Develop a monthly content strategy aligned with business priorities, creator needs, and brand positioning.

- Plan content themes, formats, and distribution across:

Instagram

LinkedIn

YouTube Shorts/Reels

Blog & Website

Communities (WhatsApp/Telegram)

- Analyze trends in the creator ecosystem, social media, and competitors to identify high-impact opportunities.

- Build a clear content calendar with defined goals (awareness, engagement, acquisition).

- Partner with product, marketing, and creator success teams for insights and storytelling ideas.

Content Creation (40%)

- Script, write, and produce content:

Reels/short-form videos

Long-form videos (explainer, tutorials, feature stories)

Social posts for LinkedIn & Instagram

Creator success narratives

Website/product copy when needed

- Record and edit videos (basic editing skills required; advanced desirable).

- Ensure all content reflects tone, brand, and creator-first approach.

- Work with designers/agencies if any external support is needed.

Performance & Optimization (10%)

- Track performance metrics (reach, engagement, retention, conversions).

- Use insights to continuously refine topics, formats, and distribution.

- Stay updated with platform algorithm changes and best practices.

Required Skills & Experience

- 4-6 years of experience in content creation + content strategy (startup or creator space preferred).

- Strong understanding of the creator economy, social platforms, and digital content trends.

- Ability to script, shoot, and edit short-form content.

- Strong copywriting skills with a storytelling mindset.

- Comfort working with tight timelines and fast-moving priorities.

- Ability to translate data into actionable content decisions.

Nice-to-Haves

- Experience working with creators or creator-led brands.

- Understanding of Video editing (CapCut, Premiere Pro, Final Cut, etc.).

- Basic design skills (Canva, Figma).

Success Metrics (KPIs)

- Growth in social engagement and reach.

- Quality & consistency of published content.

- Increase in inbound creator queries.

- Performance of monthly content campaigns.

- Reduction in dependency on external creators for brand content.