Content Marketing Specialist - HR Technology

- Content Strategy & Creation: Plan and create high-quality content including blogs, whitepapers, case studies, playbooks, landing pages, and sales enablement materials.

- PR Operations: Collaborate with PR agency to draft bylined articles, press releases, and contributed stories for ETHR, People Matters, SHRM, etc.

- SEO & Inbound Marketing: Own SEO keyword research, build topic clusters, and ensure content ranks for HR Tech terms (e.g., AI in HR, skills intelligence, internal mobility).

- Case Studies & Proof Assets: Work with Sales and Customer Success to document client stories and publish quarterly success narratives.

- Content Repurposing: Repurpose long-form assets into LinkedIn posts, email nurtures, infographics, and short explainer videos (working with designers).

- Webinars & Campaigns: Support demand generation with webinar scripts, campaign landing page copy, and follow-up email sequences.

- Analytics & Reporting: Track content performance (traffic, engagement, downloads) and optimize based on insights.

- Min 4 years of experience in B2B SaaS content marketing (HR Tech preferred).

- Experience in managing PR Agencies and PR Ops

- Exceptional writing and storytelling skills with the ability to simplify complex tech.

- Strong grasp of SEO best practices and tools (SEMrush, Ahrefs, Surfer).