Content Marketing Lead

Content Marketing Lead

Experience: 5+ years

Location: Saket

Qualification: Post Graduate

Key roles & responsibilities:

1. Create a content strategy to position the product as a leader in the fintech and escrow space, focusing on engaging B2B decision-makers

2. Create and optimize content for various channels like website, blog, email, and LinkedIn.

3. Write persuasive content tailored to CXOs and key decision- makers in the industry.

4. Produce both detailed content (whitepapers, case studies) and concise pieces (blogs, emails).

5. Content Marketing Specialist who will be responsible for crafting compelling content that drives engagement, builds brand awareness, and generates leads.

6. Measure content success using tools like Google Analytics and LinkedIn metrics.