Content Marketing Head - SaaS/Technology

Location: Bangalore

We are looking for a highly skilled Content Marketing Lead with proven experience in the SaaS domain to drive our content strategy and execution. The ideal candidate will be responsible for creating impactful content that resonates across various stages of the buyers journey, supports demand generation, and strengthens brand positioning.

Key Responsibilities:

- Develop and execute a comprehensive content marketing strategy aligned with business goals.

- Create high-quality, engaging, and SEO-optimized content for blogs, case studies, whitepapers, social media, email campaigns, and website assets.

- Collaborate with product, sales, and digital marketing teams to ensure consistent messaging and demand-focused campaigns.

- Analyze performance metrics using tools like Google Analytics, SEMrush, and Ahrefs to optimize content effectiveness and ROI.

- Ensure content supports lead generation and brand visibility initiatives across channels.

- Lead content planning calendars, manage workflows, and oversee content production end-to end.

- Leverage insights from tools like EmpMonitor and PowerAdSpy to craft performance-driven campaigns.

Requirements:

- Proven years of experience in content marketing, with a strong track record in SaaS/technology.

- Exceptional written and verbal communication skills with the ability to adapt tone and style.

- Deep knowledge of digital marketing and SEO best practices.

- Strong analytical mindset with the ability to measure, optimize, and report on content performance.

- Bachelors degree in Marketing, Communications, Journalism, or related field.