Content Marketer - SaaS

Job Title : Content Marketer

Experience : 4 - 8 years

Location : Hyderabad (Work from Office)

Compensation : Up to - 20 LPA

About the Role:

A leading global SaaS company specializing in regulatory technology and compliance solutions is seeking a talented and creative Content Marketer to join their dynamic marketing team. The ideal candidate will have a passion for writing and storytelling, combined with a strong understanding of SEO and digital marketing strategies. This role involves crafting engaging content to enhance brand awareness, drive engagement, and support marketing initiatives across multiple digital platforms.

Key Responsibilities:

Content Creation:

- Develop and execute content strategies aligned with brand objectives to boost visibility and audience engagement.

- Write compelling blog posts, articles, and website copy tailored to the target audience and brand voice.

- Create engaging social media content, including posts, captions, and stories, to promote products and services.

- Produce high-quality content for email marketing campaigns, newsletters, and other digital channels.

SEO Optimization:

- Conduct thorough keyword research to optimize content for organic search performance.

- Implement and maintain SEO best practices to increase website visibility and drive traffic.

- Monitor website analytics to evaluate content effectiveness and make data-driven improvements.

Marketing Support:

- Assist with planning, executing, and analyzing marketing campaigns and initiatives.

- Collaborate closely with design teams to develop visually impactful content assets.

- Stay informed on the latest industry trends and emerging digital marketing techniques to innovate content approaches.

Qualifications and Skills:

- Excellent writing, editing, and proofreading skills with attention to detail.

- Strong understanding of SEO principles, keyword research, and product marketing concepts.

- Proficiency in content management systems (CMS) for publishing and managing content.

- Experience using social media platforms and analytics tools to track engagement and campaign success.

- Strong organizational and time-management skills, able to handle multiple projects simultaneously.

- Self-motivated with the ability to work independently and collaboratively within a team environment.

- Creative mindset with a passion for storytelling and content development.

Additional Information:

- This role is based in Hyderabad and requires working from the office.

- The company values diversity and inclusion and is an equal opportunity employer welcoming applicants from all backgrounds.

- The position offers an attractive compensation package of up to - 20 LPA.