CTC : 18 Lakhs - 20 Lakhs (Inclusive of 10% Variable) Roles & Responsibilities: - Build and manage a rich content cum social media calendar that attracts a qualified audience to increase visibility & emerge as a thought leader. (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.). - Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them. - Responsible for researching, actively pitching to the media, trend jacking, creating, editing, updating & managing all formats of content. - Co-create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness. - Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism - Conducting ongoing usability tests to gauge content effectiveness. Work on website optimisation, A/B testing tools, heat maps, Google Analytics for optimisation & to increase efficacy. - Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn & YouTube). - Engage with influencers to convert them into brand advocates - Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies. Success Criterion: - The individual should be able to own the entire content marketing engine: long/short format, videos, infographics etc. - The candidate should process the ability to analyze cohorts, draw insights from them & run campaigns - The candidate should be able to liaison with product, marketing & operations teams. Qualifications & Experience: - 4-6 years of content marketing experience, specifically in developing editorial calendars, and inbound marketing. - Ability to plan and create content relevant to a specific audience with a strong focus on Social Media. - Functional experience in Web CMS and good knowledge of analytics tools such as Google Analytics Traits & Skills: - A self-starter & a go-getter. - Good communicator with ability to influence without authority - Bonus experience includes a stint in writing features and basic knowledge of HTML & CSS.

Bangalore

Content Marketer - Recruitment Tech Startup 

Job Description for Content Marketer - Recruitment Tech Startup  in Ikya Human Capital in  Bangalore for (4-6) years of experience. Apply Now!