Roles & Responsibilities:

- Drive initial go-to-market strategy working with founders and team.

- Build strategy for user acquisition.

- Identify and leverage social media platforms, tools and tactics.

- Manage social media presence across LinkedIn, Instagram, YouTube, newsletters.

- Execute positioning and storytelling to drive app sign-ups.

- Target and acquire early users.

- Analyze and work with numbers and analytics.

- Execute strategy directly or coordinate with team.

Ideal Candidate:

- Strong Growth / Content Profile: Proven zero-to-one organic growth engine building.

- Mandatory Experience: 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling.

- Mandatory Experience: Owned the full content-to-acquisition journey - reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).

- Mandatory Experience: Hands-on experience driving go-to-market strategy - positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.

- Mandatory Company: Worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred.)

- Mandatory Skill: Strong with numbers and analytics, able to build the strategy and execute it (directly or with support).

- Mandatory Skill: Deep understanding of how modern content ecosystems work.

- Mandatory Stability: Stable career history, with consistent tenure across previous companies; frequent job-hopping will not be considered.

- Mandatory Note: This is an individual-contributor role - the person builds and executes directly (hands-on), working autonomously without a team to start.

- Mandatory Note: Seed-funded WealthTech startup. Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities.

- Mandatory Compensation Alignment: Candidate must be comfortable with the compensation structure, where the company can provide up to a 10% hike on their current CTC, along with ESOPs.

- Preferred Domain: Fintech understanding is an added advantage, not mandatory - strong content-engine builders from adjacent consumer industries are welcome.