What You Will Do:
- Build and maintain a premium, consistent brand voice.
- Lead content planning for campaigns, launches, retail, CRM & social media.
- Create long-form, short-form, editorial, and script-based content.
- Develop narratives for festive/bridal campaigns, films, and product stories.
- Guide and mentor writers, agencies, and creative partners.
- Work with internal teams to ensure content aligns with brand goals.
- Use consumer insights and engagement data to refine content strategy.
- Explore new formats and luxury storytelling benchmarks.
What We're Looking For:
- Exceptional writing and storytelling skills.
- Strong understanding of luxury communication and consumer behavior.
- Experience leading teams and managing creative agencies.
- Creative thinking with strong execution and aesthetic sense.
- Strategic mindset with the ability to drive high-quality content.
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