Content Lead - Lifestyle & Alcobev

- We are hiring a Content Lead for a fast-growing premium lifestyle and alcobev brand in India. This is a high-ownership role responsible for building and leading the brand's storytelling engine across digital platforms.

- The role involves developing and executing content strategy across Instagram, YouTube, and emerging platforms, building a strong editorial voice, and creating culturally relevant, digital-first narratives. The incumbent will conceptualize and script short-form content, lead shoots end-to-end, manage production partners, and ensure visual and tonal consistency across all brand assets.

- The ideal candidate has 4-7 years of experience in digital content, lifestyle branding, or creative production. A strong aesthetic eye, deep understanding of culture and social trends, and comfort working in a fast-paced, founder-led setup are essential.

- This role offers the opportunity to shape and build a premium category-defining brand from the ground up.