Content Lead - D2C Brand

Description:

About Us

At LiLLBUD, we design research-backed toys that spark development through play for babies aged 03 years. As we grow our brand, were looking for a Content Lead who can bring ideas to life from scripting engaging ad concepts to visualizing scroll-stopping campaigns.

Were looking for someone who understands what resonates with parents, thinks creatively yet strategically, and can own the storytelling that powers LiLLBUDs brand voice.

What Youll Do

Create and Curate Content

- Conceptualize and script engaging ad ideas (video + static)

- Collaborate with designers, editors, and the marketing team for execution

- Own the creative direction of all Meta and Google ad

- Work closely with founders to align messaging with brand voice

- Stay updated with D2C trends and benchmark creative performance

- Monitor key metrics using Instagram Insights

- Share simple weekly reports and tweak strategy based on whats working

Bonus Points For:

- Hands-on skills in video editing or design

- Prior experience with a D2C brand

Youll Thrive If You...

- Think visually and understand what makes parents stop scrolling

- Love mixing strategy with creativity

- Are comfortable owning end-to-end creative output