Content Lead - CRM

Job Description :

We are looking for Content Lead to own communication across CRM channels

You will define, execute, and scale communication that drives engagement, builds trust, and strengthens our brands.

Key Responsibilities :

1. End-to-End User Communication :

- Own communication across CRM channels, collections journeys, and in-app experiences

- Design messaging for key lifecycle moments : onboarding, transactions, repayments, growth, and retention

2. Brand Tone Implementation :

- Ensure all communication reflects Snapmints brand tone-consistent, context-aware, and distinctive

- Build and maintain playbooks, templates, and guardrails to scale tone across teams

3. Performance & Experimentation :

- Continuously improve CTR, engagement, and conversions

- Drive A/B testing and leverage data-driven insights to optimize messaging for measurable impact

4. Product & UX Collaboration :

- Work closely with Product and Design to simplify financial concepts, reduce friction, and guide user decisions through clear, intuitive content

5. Team Leadership :

- Lead and mentor the B2C content team

- Set high standards for clarity, speed, and original thinking while fostering a performance-driven culture

6. Speed & Execution :

- Operate in a high-velocity environment

- Ship quickly, iterate rapidly, and prioritize impact over perfection

Requirements :

- 8 - 10 years of experience in high-performing B2C startups / consumer internet companies

- Strong experience in CRM, lifecycle, or user communication content

- Proven track record of driving measurable outcomes via content

- Strong cross-functional collaboration-partnering with Product, Growth/CRM, and Design

- Deep understanding of user behavior, intent, and communication psychology

- Experience leading teams in fast-paced, high-ownership environments

- Ability to balance brand, UX, and performance simultaneously

Location : Bangalore