Content Lead - Brand Strategy & Brand Health - D2C - Beauty Industry

Job Description:

Content Lead Brand Strategy & Brand Health

Location: Mumbai

We're building a next-generation Beauty & Personal Care brand and are looking for a Content Lead who can shape culture, consumer perception, and brand relevance.

This is not a content calendar role.

We are looking for someone who can define what the brand stands for, build distinctive narratives, create content systems that scale, and measure brand health over time.

What You'll Own:

- Brand positioning and messaging architecture

- Consumer insights and audience understanding

- Content strategy across all consumer touchpoints

- Brand voice and storytelling framework

- Content-led brand building initiatives

- Brand health tracking and consumer sentiment analysis

- Cross-functional alignment between creative, social, influencer, and growth teams

What Success Looks Like:

- Consumers recognize and remember the brand

- Strong organic engagement and community affinity

- Distinctive content that stands apart from category competitors

- Measurable improvement in awareness, consideration, and preference metrics

Ideal Candidate:

- 6+ years in content, brand strategy, or consumer marketing

- Experience with D2C, beauty, personal care, lifestyle, or consumer brands

- Exceptional storytelling and strategic thinking skills

- Ability to translate consumer insights into compelling narratives

- Strong understanding of culture, trends, and digital behavior

This role reports directly to the founders and will be instrumental in building long-term brand equity.