Content Lead - B2B SaaS/Technology

Job Description:

We are currently hiring for our client : We are a fast-growing global technology company building an advanced AI-led transportation and logistics management platform. Our solutions help large enterprises optimize end-to-end supply chain operations from planning and routing to execution and settlement improving service levels, reducing costs, and enabling sustainable delivery at scale. With customers across North America, Europe, the Middle East, and Asia, and billions of deliveries powered to date, we are on a mission to make modern supply chains smarter, more predictable, and more efficient.

Job Title: Content Lead (B2B SaaS / Technology)

Location: Bangalore (Koramangala) - On-site, Full-time

Experience Level: 5+ years in B2B content / marketing leadership

About the Role: We are looking for a hands-on Content Lead who can define, build, and execute a high-impact content strategy across digital channels. The ideal candidate is a strategic thinker, strong storyteller, and experienced team leader with proven success in driving brand visibility, thought leadership, and pipeline growth through content.

Key Responsibilities:

Content Strategy & Execution:

- Develop and own the content strategy across website, blog, social, email, case studies, whitepapers, and video.

- Conduct audience and competitor research to identify content opportunities and positioning themes.

- Oversee end-to-end content production ideation, briefing, writing, editing, publishing, and distribution.

- Ensure content quality, tone consistency, SEO alignment, and strong user experience.

Collaboration & Stakeholder Partnership:

- Partner with Product Marketing and Sales to create product-focused content, customer stories, and enablement assets.

- Work closely with SEO/SEM teams to maximize organic reach and performance.

- Manage freelancers, agencies, and external content partners where required.

Performance & Analytics:

- Define content KPIs and regularly report performance metrics and impact.

- Use analytics tools to derive insights and continuously optimize content strategy.

- Manage content budgets and ensure effective allocation of resources.

Requirements:

- 5+ years of experience in B2B content marketing (preferably in SaaS / technology / enterprise industry).

- 2+ years of experience leading content teams or managing freelancers/agencies.

- Demonstrated ability to convert complex business goals into actionable content strategy.

- Strong expertise in SEO, keyword research, and on-page optimization.

- Exceptional written and verbal communication skills.

- Bachelors or Masters in Marketing, Journalism, Communications, or related field.

Preferred Attributes:

- Strategic yet execution-driven mindset

- Strong storytelling and editorial craft

- Data-driven approach to content performance

- Ability to work in fast-paced, high-growth environments