Content Head - FinTech/Commerce/Mobile Apps

Key Deliverables:

- Build and manage a content production engine focused on pipe of creatives and short-form videos, testimonials, explainer and reward stories.

- Own creative and video strategy and execution for GTMs (Scan & Pay, Bill Pay, Rewards, Referral), reward campaigns, and habit nudges.

- Drive vernacular content marketing across 8+ Indian languages, in partnership with regional creators or agencies.

- Work closely with Growth, CRM, and Product teams to design content flows for activation, trust-building, and habit formation.

- Manage the content calendar for YouTube, WhatsApp, ShareChat, Instagram, manage a library of merchant video testimonials to support B2B trust narratives

- Build a team of internal and freelance scriptwriters, video editors, regional influencers, and visual designers

- Track content performance using views, shares, activation uplift, and engagement scores to guide continuous iteration

- Partner with the CRM team to push personalized or seasonal content as part of the customer lifecycle

Skills & Capabilities Required:

- Proven experience in static and video content creation for Tier 2+ users, preferably in fintech, commerce, or mobile apps

- Strong creative instincts with hands-on experience in scripting, visual storytelling, video editing and planning for consumer Apps

- Understanding of rural India's language, emotion, digital behavior, and trust anchors

- Ability to work with influencer networks, regional creators and multilingual video teams

- Proficiency with tools like Adobe, Photoshop, Premiere Pro, After Effects, Canva, CapCut, or other video and static tools tools

- Experience managing content calendars across YouTube, Instagram Reels, WhatsApp, or similar platforms

- Familiarity with CRM and performance marketing to align content with activation/retention goals for consumer and B2B Apps

- Strong collaboration skills-working with design, growth, field, and product stakeholders