Content Head - D2C/eCommerce

You will create and oversee content that drives conversion, awareness, education, and trust.

- This is a high-impact leadership role requiring a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset.

- You'll manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers.

Key Responsibilities:

- Own US Content Strategy: Define and drive the content strategy tailored to the US audience across paid ads, website, email, video, landing pages, and more.

- Lead Cross-Channel Content Execution: Manage and optimize all consumer-facing content in the US - brand storytelling, conversion copy, performance creatives.

- Collaborate with Growth Teams: Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve CAC through content.

- Consumer Education & Trust: Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences.

- Video & Script Oversight: Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials/listicles/long form landing pages.

- Build & Manage a Team: Hire and manage a US content team of writers, editors, and video creators.

- Set priorities, manage calendars, and review quality.

- Maintain Brand Voice: Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning.

Qualifications:

- Years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness.

- 3+ years in a leadership or team management role.

- Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability.

- Strong understanding of US consumer psychology, especially in wellness and beauty.

- Demonstrated experience building performance driven creatives for paid media.

- Experience educating a Western audience on Eastern/alternative wellness a major plus.

- Comfortable in a high-growth, fast-paced environment with distributed teams