Content Head - Beauty D2C

Role Overview:

We're looking for a Content Head who can create a distinctive brand voice across every consumer touchpoint. You will own content strategy, storytelling, product communication, campaign messaging, and educational content while working closely with Brand, Social, Influencer, and Performance Marketing teams.

Key Responsibilities:

- Define and own the overall content strategy.

- Build the brand tone of voice and messaging framework.

- Write compelling copy for website, product pages, email, ads, CRM and campaigns.

- Lead content creation across Instagram, YouTube, LinkedIn and emerging platforms.

- Create educational content around grooming, skincare, haircare and lifestyle.

- Develop campaign concepts alongside creative teams.

- Work with designers, videographers and agencies to produce high-quality content.

- Optimize content based on engagement, SEO and performance insights.

- Build content calendars aligned with product launches and marketing campaigns.

Ideal Candidate:

- 58 years of experience in content marketing or brand storytelling.

- Experience in D2C, beauty, grooming, skincare, fashion or lifestyle brands.

- Excellent copywriting and storytelling skills.

- Strong understanding of consumer psychology.

- Familiarity with SEO and content analytics.

- Comfortable working in a fast-paced startup environment.