Content Head - B2C - AI

Content Head (B2C, AI)

Role & Responsibilities :

We are looking for a strategic and hands-on Head of Content to lead end-to-end content vision and execution across all formats - text, audio, video, interactive, and AI-generated content. The ideal candidate should have deep experience building scalable content ecosystems for consumer-facing platforms and driving audience engagement through content innovation.
This role will own content strategy, content operations, AI-powered content transformation, and cross-functional execution while ensuring consistency in brand voice, quality, and business impact.

Key Responsibilities :

- Define and execute enterprise-wide content strategy across text, video, audio, and emerging formats.

- Build and scale AI-driven content capabilities including content generation, personalization, automation, and optimization.

- Lead content lifecycle management from ideation to production, distribution, and performance measurement.

- Drive audience growth, engagement, and conversion through impactful content initiatives.

- Collaborate closely with Product, Marketing, Design, Data, and Technology teams.

- Establish content governance, quality standards, editorial frameworks, and operational processes.

- Build and lead high-performing content teams across multiple functions.

- Use analytics and customer insights to continuously optimize content performance.

- Stay ahead of trends in GenAI, digital storytelling, content platforms, and consumer behavior.

Mandatory Skills :

- Strong experience managing large-scale content ecosystems.

- Expertise across content formats - text, audio, video, and AI-assisted content.

- Hands-on exposure to AI/GenAI content tools and content automation platforms.

- Strong understanding of content analytics, audience behavior, SEO, and engagement metrics.

- Experience leading large teams and stakeholder management.

Ideal Candidate :

Strong Head of Content profile :

Mandatory (Experience 1) :

- Must have minimum 12+ years of experience in Content Strategy, Content Operations, and Digital Content leadership roles.

Mandatory (Experience 2) :

- Proven experience leading and scaling content across multiple formats including text, audio, video, interactive, and digital platforms.

Mandatory (Experience 3) :

- Expertise in content strategy, editorial frameworks, content lifecycle management, audience analytics, SEO, content personalization, AI tools, content governance, and performance measurement.

Mandatory (Experience 4) :

- Must have hands-on exposure to AI-powered content creation, GenAI tools, content automation, or AI-driven content transformation initiatives.

Mandatory (Experience 5) :

- Demonstrated experience in driving content engagement, audience growth, customer retention, and business impact through data-backed content strategies

Mandatory (Experience 6) :

- Strong team leadership experience with cross-functional collaboration across Product, Technology, Marketing, Design, and Analytics teams

Mandatory (Company) :

- Strong preference for candidates from FinTech, Consumer Internet, Media, OTT, EdTech, Digital Platforms, or large-scale B2C organizations.

Mandatory (CTC) :

- The CTC breakup offered will be up to 75% Fixed + 25% Variable, as per company policy

- Mandatory ( Gender ) : Female candidates are highly preferred.

- Preferred (Experience 1) : Experience in building AI-first content ecosystems and personalization frameworks

- Preferred (Experience 2) : Exposure to recommendation engines, automation workflows, or content intelligence platforms.

- Preferred (Experience 3) : Prior experience handling large-scale content teams and multi-channel content distribution.

Perks, Benefits and Work Culture :

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of Indias most diversified Non-banking financial companies, and among Asias top 10 Large workplaces.

If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations were present in India.