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About the role : Seated at the intersection of product, digital / social content & marketing teams, this integral role will forge new pathways for driving conversion for the Video OTT platform. As the Lead for Content & Engagement Marketing for Video, you'll drive greater engagement (measured by active viewers, CTR & time spent) for the video platform. You will leverage your content marketing experience and will be the owner for curating acquired content on the platform, optimising the right widgets and employing the right marketing tools (copy, design & creative) to drive growth in viewer metrics. You will deepen user engagement through planning & executing in app campaigns, programming acquired content & new launches as well as feeds. In doing so, you will combine data backed decision making with an eye for detail & thinking out of the box. You will be part of the category marketing team for video and will report to the Video Marketing Head. This role is both strategic & operational & does not have any direct reports to begin with. Roles and Responsibilities : - Bridge digital content marketing & creative strategies to reimagine the video platform & drive viewer engagement - Lead the creative, content focussed marketing strategy on Video Platform to maximise organic traffic & conversion. - Leverage existing consumption data to build a net incremental watch time model for VOD - Improve content conversion outcomes using merchandising levers informed by existing consumption data and improvement experiments (A/B on images, description & title meta, placement, type of widget, design) - Reimage the platform thinking both strategically & tactically about audience & business needs, understanding product design mechanics, sherpharding compelling packaging & presentation of content, tracking metrics & dissecting information & championing product experience improvements - Working cross functionally with other teams such as Operations & Product Management, manage launch of new shows & experiences end to end on the platform from a creative design & experience perspective - Devise & manage a calendar of new, recurring content campaigns of varying sizes & frequency including specific initiative based campaigns around tentpole events - Iterate in a scalable fashion at a rapid pace - Partner with the Products team to contribute to the product strategy and support product vision - Drive and help build features to promote content virality on social media Preferred Qualification : - 8-12 years experience in content marketing or social media marketing - Work experience with a digital OTT platform, online platform or social media agency - Proven track record in delivering success via organic content on social & digital platforms - Passion for merging media trends, product experience & technology, especially social platform products - Deep understanding of digital, OTT & social media metrics - Knowledge of best practices of content led marketing, product marketing & effective use of social media channels - Attention to detail, right brain - left brain mix and balance of analytical & creative thinking - Passionate about content - able to analyse & present content in a highly creative & convincing fashion - Expert presentation skills & project management - Start up mentality - entrepreneurial with a - roll up sleeves- attitude - High bias for action, ability to think laterally & innovate - Collaborative, with experience of working in a cross-functional team environment with multiple internal & external teams - Comfort working in a fast paced, dynamic and often ambiguous environment where multi tasking & prioritising is highly essential - Superior written & verbal communication skills & design sensibility - Good undergrad degree, MBA from top 10 college a plus

Bangalore

Content & Engagement Marketing Role - Video Platform 

Job Description for Content & Engagement Marketing Role - Video Platform  in CareerNet in  Bangalore for (8-12) years of experience. Apply Now!

Content & Engagement Marketing Role - Video Platform  | iimjobs.com