Job Title: Content & Digital Marketing Manager Department: Marketing Reports To: Head of Marketing Position Overview: As the Content & Digital Marketing Manager, you will play a pivotal role in developing and executing our content and digital marketing strategies. As content manager, you will be responsible for creating engaging content for campaigns and initiatives as per brand guidelines; and as a digital manager you will be responsible for creating compelling, relevant, and engaging content across various digital platforms to enhance brand awareness, drive consumer engagement, and ultimately contribute to revenue growth. The ideal candidate is a creative thinker, a strategic planner, and a skilled executor who can translate brand values into captivating online experiences. What you will own and be responsible for - Content & Communication Development - Develop and maintain content and communication for brand and product campaigns and initiatives as well as brand touchpoints - Brand Communication and Design Guidelines - Ideate, execute and ultimately own all design and communication. Be the custodian of the visual and verbal identity of the brand. - Digital marketing & presence - Develop and maintain presence and engagement across all digital platforms including websites, review platforms, etc. Utilize SEO best practices to optimize content for search engines and improve organic search visibility - Social media marketing & presence - Develop social media marketing programs and maintain presence and engagement across all social platforms including Instagram, Facebook, LinkedIn, YouTube, Twitter, etc - Metrics and Reporting: Analyze and report on the performance of digital campaigns and content, providing actionable insights and recommendations for continuous improvement. Who you will work with Apart from the standard corporate functions (management, HR, finance, procurement, etc), you will be expected to collaborate closely with: - Marketing - Brand and Product teams to execute content requirements for brand and product campaigns and initiatives - Sales - Head of Sales and the sales teams to develop their content needs - Business Operations Heads to understand and execute content - Design and creative agencies to develop develop collateral - Other vendors for any design and production Qualifications: - Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus. - Proven experience (7+ years) in content marketing, digital marketing, or a related role, preferably within the alcoholic beverage or food and beverage industry. - Strong understanding of alcoholic beverage industry regulations and compliance is highly desirable. - Excellent written and verbal communication skills, with an eye for detail and the ability to adapt writing style to suit various platforms. - Demonstrated expertise in developing and executing successful content and digital marketing strategies that drive engagement and conversion. - Proficiency in using content management systems (CMS), social media management tools, email marketing platforms, and analytics tools. - Experience with SEO and SEM strategies, including keyword research, optimization, and reporting. - Creative mindset with the ability to think outside the box and generate innovative ideas. - Strong project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment - Experience in managing people and teams - Familiarity with data analytics and the ability to interpret data to make informed decisions and optimizations. - A team player with the ability to collaborate effectively with cross-functional teams and external partners. Benefits: - Competitive salary and benefits package - Chance to make a significant impact on the company's success - Fun and collaborative work environment with passionate colleagues. - Product discounts and perks. If you're a results-driven marketer with a passion for the alcoholic beverage industry and a knack for creating impactful digital experiences, we invite you to join our team as a Content & Digital Marketing Manager. Be part of our journey to elevate our brand and engage consumers on a global scale. Apply now and raise a toast to a new and exciting career opportunity! Preference More FMCG/Hospitality/Food And Beverages

Bangalore

Content & Digital Marketing Manager - FMCG 

Job Description for Content & Digital Marketing Manager - FMCG  in PH4 FOOD AND BEVERAGES PRIVATE LIMITED in  Bangalore for (8-15) years of experience. Apply Now!