Content & Strategy Lead - Social Media Strategy - D2C Brands

Position: Content & Strategy Lead

Overall/Total Experience: 4 - 7 years only

Location: Pune

Working Days: 5 Days Working from Office

Notice Period Requirement: Immediate Joiners Preferred

Client's Company Size: Startup / Small Enterprise

- Final round of Interview is Face to Face Only

Roles & Responsibilities:

- Handle social media platforms including Instagram, Twitter/X, and LinkedIn.

- Develop content strategies and decide what type of content should go across different social media platforms.

- Create monthly content calendars and plan content for social media platforms.

- Identify trends, creators, and audience behavior to translate insights into actionable content strategies.

- Develop and execute integrated marketing campaigns and content strategies across platforms.

- High ownership and strong execution in a fast-paced environment.

Candidate Requirements:

- Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands.

- Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.

- Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.

- Must have experience developing content strategies and deciding what type of content should go across different social media platforms.

- Must have hands-on experience managing monthly content calendars across social media platforms.

- Must have demonstrable experience identifying trends and audience behavior to create actionable content strategies.

- Must have a strong understanding of digital culture, current social media trends, and content formats.

- Must have a strong understanding of Instagram Reels, trends, and social-first content.

- Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.

- Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands.