Job Summary:

We are looking for a creative and result-oriented Content & Social Media Manager to manage digital content, strengthen brand visibility, and drive audience engagement across social media platforms. The ideal candidate should have excellent content writing, storytelling, social media strategy, and digital marketing skills.

Key Responsibilities:

- Develop and execute content strategies aligned with brand and marketing objectives.

- Manage social media platforms, including LinkedIn, Instagram, Facebook, and YouTube.

- Create engaging content for social media posts, blogs, articles, newsletters, websites, and marketing campaigns.

- Plan and manage content calendars, publishing schedules, and campaign timelines.

- Develop creative concepts for carousels, reels, short-form videos, infographics, and other digital assets.

- Write compelling copy that strengthens brand positioning, audience engagement, and lead generation.

- Monitor social media trends, competitor activities, and industry developments.

- Track content performance using engagement, reach, impressions, follower growth, and website traffic metrics.

- Optimize content strategies based on analytics and audience insights.

- Coordinate with design, marketing, sales, and external creative teams to ensure consistent brand communication.

- Implement SEO best practices for blogs, website content, and digital campaigns.

- Manage audience interactions, comments, and messages to build an active online community.

- Explore AI-powered tools to improve content creation, research, and workflow efficiency.

Required Skills:

- 3 - 6 years of experience in content marketing, social media management, or digital marketing.

- Excellent written communication, copywriting, editing, and storytelling skills.

- Hands-on experience managing LinkedIn, Instagram, and other social media platforms.

- Strong understanding of content strategy, brand positioning, and audience engagement.

- Experience with content scheduling and social media analytics tools.

- Working knowledge of Canva, SEO, Google Analytics, and digital marketing tools.

- Basic knowledge of video editing and short-form content creation.

- Ability to manage multiple projects and deliver quality content within deadlines.

Preferred Skills:

- Experience in B2B marketing, startup ecosystems, or employer branding.

- Familiarity with AI-based content creation tools.

- Understanding of organic growth strategies, paid campaigns, and lead generation.

- A portfolio demonstrating content creation and social media campaign experience.