Content & Publishing Head

Content & Publishing Head

Job Description :

Key Responsibilities :

1. Personalization P&L, Own the Business :

- Full P&L ownership for the Personalized Books vertical, Revenue and Contribution Margin.

- Drive rapid catalogue expansion, new book launches on a consistent cadence throughout the

year.

- Scale order volumes significantly quarter on quarter.

- Define and monitor the key business metrics, order volume, conversion rate, repeat purchase

rate, average order value, and contribution margin per book.

- Define the business potential of Personalization through peer and competition analysis, understand what is working globally and bring the best of it

2. Content Creation & Artist Management :

- Define the creative concept for each new book, working with the internal team and external artists to bring each story to life.

- Set up clear content creation guidelines for artists so that quality is maintained and the consumer price point is commercially viable for mass market adoption.

- Build and manage a growing team of content writers, illustrators, and artists, hired in phases as the catalogue grows.

- Establish a creative production workflow that can operate at scale with minimal manual intervention per title once the process is established.

- Own the brainstorming and conceptualization process for all new books, involving the broader team in ideation while maintaining clear editorial direction.

3. IP & Brand Partnerships :

- Own and grow existing licensed IP partnerships, conceptualize, commission, and launch new

personalized books under these partnerships, including bundling and launch strategies.

- Evaluate and develop additional branded IP partnerships to expand the portfolio.

- Represent website in all IP partner conversations, this requires the confidence to engage with global brand organizations.

4. Offline Channel Development :

- Define and build offline retail strategy for Personalization, identifying partners and formats where the in-store personalization experience creates a compelling purchase moment.

- Build the commercial model for offline channel partners, pricing, margin structure, and operational requirements.

- Own end-to-end execution of the offline personalization experience, from the in-store journey to fulfilment.

Essential :

- 8 - 14 years of experience with a significant portion in content creation, publishing, or creative leadership.

- P&L experience or clear commercial accountability, you have owned revenue targets, not just creative output.

- Deep understanding of content creation and production, you can take a book from concept to finished product and direct artists and writers to deliver quality at cost.

- Experience managing and developing creative teams.

- Entrepreneurial mindset, this role is building something new and you are energised by that, not unsettled by it.

- Strong project management instincts, managing simultaneous book launches across multiple formats and partnerships requires rigour alongside creativity.