Role Summary:

We are looking for a creative and detail-oriented Content & Copywriting Specialist who can develop compelling, engaging, and audience-focused content across digital platforms. The ideal candidate should have strong writing skills, an understanding of brand communication, and the ability to translate business objectives into impactful content that drives engagement, brand awareness, and conversions.

Key Responsibilities:

- Develop high-quality content for websites, blogs, landing pages, social media, email campaigns, newsletters, and marketing collaterals.

- Write persuasive copy for advertisements, promotional campaigns, product messaging, and brand communication.

- Create SEO-friendly content using relevant keywords, search intent, and content optimisation techniques.

- Research industry trends, target audiences, competitors, and relevant topics to develop engaging content.

- Collaborate with marketing, design, social media, and business teams to align content with brand objectives.

- Develop compelling headlines, taglines, calls to action (CTAs), and campaign messaging.

- Edit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand guidelines.

- Repurpose existing content into multiple formats to improve reach and engagement.

- Track content performance using relevant analytics and implement improvements based on insights.

- Leverage AI-powered writing tools responsibly to improve research, ideation, and content productivity while maintaining originality and quality.

Required Skills & Qualifications:

- Bachelor's/MBA degree in English, Journalism, Mass Communication, Marketing, Communications, or a related field.

- 3 - 6 years of experience in content writing, copywriting, digital content, or content marketing.

- Excellent written and verbal communication skills.

- Strong command of English grammar, vocabulary, tone, and storytelling.

- Experience creating content for digital marketing and brand communication.

- Working knowledge of SEO, keyword research, and content optimisation.

- Ability to adapt writing styles for different audiences, platforms, and business objectives.

- Strong research, editing, proofreading, and attention-to-detail skills.

- Familiarity with content management systems, analytics tools, and AI writing tools.

Preferred Qualifications:

- Experience in B2B, B2C, SaaS, technology, startup, or digital-first businesses.

- Understanding of conversion-focused copywriting and performance marketing.

- Familiarity with tools such as WordPress, Google Analytics, SEMrush, Ahrefs, Grammarly, or similar platforms.

- A strong portfolio showcasing published articles, website copy, campaign content, and marketing assets.