Contact Point 360 - Specialist - SaaS Digital Marketing

Job Title: Digital Marketing Specialist (SaaS Product Marketing & Lead Generation)

Location: Remote

Type: Full-time

About Us:

Job Summary:

acquisition efforts, and maximizing ROI across multiple digital platforms.

Key Responsibilities:

- Create, manage, and optimize multi-channel digital campaigns (PPC, SEO, email marketing, display ads, etc.) to drive qualified leads.

- Develop content strategies and manage the company's social media channels (LinkedIn, Instagram, Facebook, etc.) to increase engagement, brand visibility, and lead generation.

- Collaborate with cross-functional teams (Sales, Product, and Content) to ensure alignment between digital marketing initiatives and business goals.

- Analyze and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for continuous improvement.

- Optimize website landing pages, content, and user funnels for improved lead conversion.

- Stay up-to-date with the latest trends and best practices in digital marketing, SaaS marketing, and social media strategies.

Qualifications:

- Proven Experience in Handling End-to-End Digital Marketing Campaigns, From Strategy To Execution and Reporting.

- Strong knowledge of SEO/SEM, PPC, email marketing, and social media platforms.

- Hands-on experience with marketing tools and platforms such as Google Analytics, Google

Ads, LinkedIn Campaign Manager, HubSpot, and others.

- Excellent Communication Skills And The Ability To Collaborate Effectively With Cross-functional Teams.

- Analytical Mindset With A Data-driven Approach To Decision-making And Campaign

Optimization.

- Strong project management skills with the ability to manage multiple initiatives in a fast-paced environment.

- Ability to work independently and meet deadlines while maintaining a high level of attention to detail.

Preferred:

- Knowledge of A/B testing methodologies and lead nurturing tactics.

- Previous experience in a B2B SaaS environment is a plus.