Key responsibilities include:

- Deliver on the P&L ambition for the business including revenue & gross margins.

- Deliver on Brand Preference and Market Share ambitions for the brand across sub-categories & channels.

- Deliver on business ambition for specific focus sub-categories in line with identified growth drivers.

- Plan A&P budget per allocation, align and execute marketing plan.

- Define the marketing strategy to drive growth in line with ambition for the Philips brand of DA for the immediate term as well as short, medium, and long term based on broad guidelines. Execute the same to deliver on aligned ambition.

- Define the source of business to expand existing categories and drive the penetration of new categories by managing market Intelligence across all segments.

- Analyze & evaluate the market/competition on an ongoing basis to build enablers for driving the topline/bottom line.

- Work closely with the local upstream team to develop products needed to unlock a high-potential category in a dynamic, evolving, and emerging country where data availability is limited. Create, align & deliver on business case for aligned product launches.

- Align with the global upstream team to continually evaluate global roadmap development & its fitment to local market. Create, align & deliver on business case for aligned product launches.

- Ideate the Brand strategy and execute key Marketing initiatives which are critical to defining the next growth phase of the organization.

- Develop communication briefs in line with agreed communication objectives & drive execution in close coordination with multiple internal & external partners.

- Liaisoning closely with sales teams & key customers across channels to on board them with brand strategy & plans, work with sales team to craft win win JBPs with key customers.

- Will work closely with sell out teams (offline & online) to drive in shop content, experience, in store promoter trainings and be accountable for overall category sell out and market share across channels.

- Lead the organization's transformation into a future-fit, fully digitally visible organization.

- Focus and champion all ATL initiatives, work closely with various agencies Media, Creative Digital, and devise the Marketing roadmap.

- Build Marketing capabilities and strengthen the talent pipeline to prepare the organization for the future.

- Work closely with diverse functions like sales, marketing supply chain, finance & procurement to drive common organization-wide agenda.